Build an article graph with Schema Studio

Table of Contents

For Schema Studio 0.9.5. Reviewed October 10, 2026. Review tested versions, exclusions and limitations.

Build an article graph

Goal: describe a real article, connect its page, author and publisher, and avoid duplicate entities.

  1. Inspect the full graph. Retain a correct existing WebPage and its ID.
  2. Add/select Article or BlogPosting. Bind headline to post.title unless a different visible headline is intentional.
  3. Bind datePublished and dateModified to WordPress dates.
  4. Use a relevant featured image when available. Confirm it loads publicly and represents the article.
  5. Connect author to the real Person and publisher to the correct Organization. Reuse existing IDs.
  6. Connect mainEntityOfPage to the actual WebPage ID and inspect the full preview.
  7. Explicitly bind every reusable entity needed. A Person’s Organization relationship does not guarantee the Organization is emitted.
  8. Save, reload and test the published URL.

This simplified output uses fictitious example.com values. Replace them with verified facts and existing IDs; do not add another graph when one already exists.

{
  "@context": "https://schema.org",
  "@graph": [
    {"@type": "WebPage", "@id": "https://example.com/guide/#webpage",
     "url": "https://example.com/guide/", "name": "A practical guide"},
    {"@type": "Person", "@id": "https://example.com/authors/alex/#person",
     "name": "Alex Example", "url": "https://example.com/authors/alex/"},
    {"@type": "Organization", "@id": "https://example.com/#organization",
     "name": "Example Company", "url": "https://example.com/"},
    {"@type": "Article", "@id": "https://example.com/guide/#article",
     "headline": "A practical guide",
     "mainEntityOfPage": {"@id": "https://example.com/guide/#webpage"},
     "author": {"@id": "https://example.com/authors/alex/#person"},
     "publisher": {"@id": "https://example.com/#organization"}}
  ]
}

This teaches relationships, not a complete Google eligibility checklist. Consult current Article guidance.


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Adeel Akram

Adeel Akram is an SEO Consultant and Digital Growth Strategist from Pakistan, founder of WebTrendSEO, helping businesses in the USA, UK, Canada, Australia, and UAE achieve higher visibility and conversions. Specializing in Technical SEO, content strategy, and link building, he delivers ethical, data-driven results. Adeel shares global SEO insights to help brands grow, rank, and sustain success in competitive markets worldwide.

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